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Sony Music Entertainment announced today, Wednesday 31st of January a new label in partnership with Tencent Music

Sony Music Entertainment announce a new label in partnership with Tencent Music

The music arm of Chinese tech giant.

The label, dubbed Liquid State, will focus on discovering and amplifying

electronic and EDM artists across Asia and and other continents.

Sony Music Entertainment announce a new label in partnership with Tencent Music
Sony Music Entertainment announce a new label in partnership with Tencent Music

The label’s initial roster are Chinese DJ Lizzy and Korean group  Junkilla.

Chinese American musician Zhu, signed to Sony’s Columbia,

and Dubai group Hollaphonic are also set to release music through the label this year.

Norwegian DJ Alan Walker explained his involvement as a running collaborator with State artists.

“I’m convinced that Liquid State will grow to play a significant role in breaking new artists from Asia on a global scale,

as well as enabling international artistes to unleash the huge potential that lies within the Asian market,” Walker said in a statement.

Tencent Music runs three major music services in Asia, Q Music, KuGou and Kuwo,

and is credited with helping to unlock China’s potential in streaming,

as well as chip away at the market’s problem with piracy.

Tencent has licensing deals with all three majors, but in December announced it would buy a minority stake in spotify

in order to expand its reach globally.

Spotify and Tencent Buying Equity Stakes In Each Other

Like Spotify,

Tencent Music is expected to seek an initial public offering later this year.

“With the formation of Liquid State, our goal is to create an unmatched culture exchange between the East and the West

through the power of electronic dance music,” said Cussion Pang, CEO of Tencent Music.

Sony Music’s Asia president Denis Handlin called these “exciting times”

for the music industry and hailed his company’s partnership with Tencent.

“Together we will make Liquid State the destination for a wide range of highly talented new artistes but established global and local artistes,” he said.

The news was first published on billboard, you can read in full there but this is the summary

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